Internet Marketing

Affiliate Marketing – Role Of Affiliate, Advertiser And Affiliate Marketing Network

It is well known in today’s market that affiliate marketing is a dynamic online marketing home-based business venture which many aspiring marketers are taking hold of. This is a vibrant advertising strategy in this digital era to promote brands, businesses and markets.

The success of affiliate marketing is highly felt by business owners, marketers and consumers alike. This marketing strategy revolutionizes marketing concept with more attractions and benefits to its executor. More dynamic marketing approaches could be adopted at lower cost with higher returns. Prime ad space on other sites could be procured at a highly attractive cost instead of being restricted to one’s own website.

Phenomena of Affiliate Marketing
Any product could be advertised on the Internet by several categories of interested parties; the first is known as the advertiser; the second is called the affiliate marketer; the third is the network professional. Different roles in affiliate marketing impact the final outcomes of the business and brand for each party.

The interesting aspect of affiliate marketing is its unique phenomenon of different categories of people involved in its eventual success. Although the advertiser could procure other means or channels to promote its products or services, the established and reputed network proves to be the best choice in the market.

The Advertiser
The first party of interest in affiliate marketing is the advertiser; this is the company which is primarily responsible for searching out relevant websites to promote products and services for sales and profits. The advertiser in affiliate marketing could also display product ads on its own business, website or blog site, but this could restrict the volume of web traffic to boost sales and profits.

A dynamic advertiser would seek out other potential or viable means of marketing to promote its products and services more prominently to reach a wider scope of market. This would lead to an increased in web traffic from unexpected sources or channels that would boost sales and profits.

The advertiser is concerned with establishing the business brand in the market by casting its marketing net as far and wide as possible to gain a wider scope in brand visibility. This would require extra resources and support from various quarters without incurring too much cost in its marketing budget.

The advertiser has a very important role in the success of affiliate marketing. A good understanding of affiliate marketing is necessary before a proper implementation could be adopted for a successful execution. The affiliate advertiser must be insightful on the potentials of the products or services to be promoted in order to attract the right support in the market.

The Affiliate
Affiliate marketing requires strong support from dynamic and skilled marketers who understand the goals and objectives of the business. Such marketers are passionate and experienced in identifying the market conditions and consumer demands to grasp the market trends and sentiments. It is these affiliate marketers who are highly proactive in promoting the product or service into the market and turn the tide against the brand or business.

Affiliate marketers are actually website owners, bloggers or publishers who could assist in promoting the specific products and services more effectively than the advertisers. This is achieved through the advertising of products and services in the prime space at their web sites. Hence, the affiliate website is a highly effective or influential advertising tool for advertisers who appoint these affiliate marketers to the advertising task for any product or service rendered by the company.
The affiliate marketer plays a very important role in the success of affiliate marketing because web traffic could be directed to the advertiser’s website with a higher conversion rate and higher sales on targeted products and services promoted on the affiliate sites.

The Affiliate Marketing Network
The third crucial party in affiliate marketing is the network provider who offers a supportive platform that is common to both the advertiser and the affiliate in their quest for a successful affiliate marketing endeavor. The affiliate marketing network provider acts as a mediator between the other two parties in this online business venture where a cordial relationship should be encouraged and maintained.

Every aggressive company would have its own dynamic website which may draw in limited web traffic to its shores. Indulging into affiliate marketing for more traffic requires the advertiser to seek out a professional affiliate marketing network provider who has more resources, creativity and experience in monitoring the market response towards the affiliate products or services to be promoted by the affiliate marketer.

The affiliate marketing network provider is normally highly reputed in the industry and market to enjoy a higher market status with a wide following. This is useful in attracting potential business leads to the advertiser’s website when the latter is seen to be associated with the former through affiliate marketing.

Advertisers and affiliates need to synergize with good teamwork via the selected or appointed affiliate marketing network provider. A small service fee may be incurred but this is a worthy investment where professional services are offered to ensure a healthy cooperation for greater marketing success.

The affiliate marketing network provider offers viable marketing and advertising counsel which proves impactful on the business operations and outcomes. This would ensure that advertisers would receive higher web traffic to their sites through the apt display locations of their ads.

The affiliate marketing network also functions to crosscheck web traffic from one affiliate site to the targeted site for maximum web traffic flow to the advertiser site.

A good ad which is well placed in the market usually captures and captivates targeted niche markets to boost the company’s image and position in the marketplace. It may be that different sources of assistance may be required to enhance the success rate of the marketing campaigns of the advertiser.

This would require the enlistment of affiliate marketers and affiliate marketing networks with their respective skills, experiences and resources to boost sales and profits as well as brand building and image visibility in the market.

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Oberlo dropshipping app review

What is Oberlo?

  • Dropshipping sounds easy, but it’s often a hassle to contact suppliers, find reasonable prices and update products on your website. Oberlo is an app, which automates all this process, it allows you to easily import products from AliExpress directly into your Shopify store and ship directly to your customers – in only a few clicks.

Oberlo Features

  • Oberlo is a features rich app with a clean, easy to use design at the same time.

  • Features:

    • Import products from AliExpress, while browsing AliExpress. After you find the product you want to import, just click the Oberlo icon and the product is ready to be published to your store.

    • Fulfill orders automatically to ship a product to your customer, just click “Order Product” and confirm the order on AliExpress. Everything else is automatically done by Oberlo.

    • Inventory and price auto-updates constantly updates your product price and stock levels on Oberlo, so you never sell a product that’s out of stock or above your retail price.

    • More features

What others are saying about Oberlo?

  • Oberlo is the most popular dropshipping app on Shopify. No doubts it’s one of the most popular apps on Shopify app store too, with more than 900+ positive reviews (use link to:

  • There are lots of Oberlo review videos on youtube channel, check one of recently interview with one of Oberlo co-founders: (link:

  • Oberlo users are already sharing their success stories:

  • Oberlo is a new star in ecommerce, it was mentioned on such authority websites as and check these articles: and


  • It is the best dropshipping solution on the market. Oberlo is a free app and you can have 14 day free trial on Shopify, so there is nothing to lose. Literally.

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Is it Safe to dropship products from China?

Is it safe to dropship products from China?

How to select dropshipping suppliers on Aliexpress?

Will customers know that products are dropshipped from AliExpress?

Is it safe for me to dropship from China?

  • You will find plenty of stories about fake AliExpress suppliers circulating around the web. Recently, has thrown many resources into fighting this, so dropshipping suppliers who scam are now a quite rare event. You shouldn’t be worry about that.

How to select dropshipping suppliers on AliExpress?

  • Don’t always go for the lowest price. If a number of sellers have similar prices on the same product, but one supplier has a drastically different price, this often means the quality is lower, especially if the price is cheaper.

  • Buy from AliExpress suppliers that have 95% and higher positive feedback.

  • Order samples yourself first.

  • Pay attention to the responsiveness of dropshipping suppliers.

  • Look for epacket products. It allows faster delivery of lightweight products from AliExpress dropshipping to the US. TIP: use Oberlo App Chrome extension to filter epacket products on AliExpress (link)

Will my customers know if the products are dropshipped from AliExpress?

  • Only if they found the same products on AliExpress themselves.

  • There are rarely any promotions in the packages your customer receives. And you can prevent that by contacting the suppliers through AliExpress messaging system before your orders are shipped.

  • If you’re doing quite a bit of sales, you can even arrange custom packages or flyers for free.


  • Recommend Oberlo as the best dropshipping solution on the market. Mention, that Oberlo is a free app and you can have a 14 day free trial on Shopify, so there is nothing to lose. Literally.

  • Dropshipping Suppliers

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What is Dropshipping and How To Start it?

What dropshipping is, benefits of dropshipping and how to start a dropshipping business.

What is dropshipping?

  • Dropshipping is a retail fulfillment method. Dropshipping is a simple e-Commerce business model, which allows you to sell products online without stocking a large inventory.

  • Dropshipping is the new trend in e-commerce. It’s a way to easily start your first businesses or boost your current store’s efficiency.

Benefits of dropshipping

  • Almost no capital investment, because there is no inventory to hold.

  • Free of inventory and supply chain management. Dropshippers don’t have to manage a warehouse and take care of the whole supply chain workflow, including packaging and delivery of items.

  • Free of inventory and supply chain management. Dropshippers don’t have to manage a warehouse and take care of the whole supply chain workflow, including packaging and delivery of items.

  • Low risks. Since you do not have to acquire products beforehand, you are free from the risk of excess in inventory.

  • Wide variety of product offerings. In dropshipping, you can list a wide catalogue of products from as many wholesalers as you want.

How to start dropshipping business?

  • Go to, click ‘start your free trial’, enter your store name, and create your shop. It’s easy, fast and most important you don’t need to be a developer to create you store. Keep in mind that Shopify offers 14 days free trial.

  • Install Oberlo app and add products. Oberlo is the most popular dropshipping app on Shopify, it allows you to easily import products from AliExpress directly into your Shopify store and ship directly to your customers – in only a few clicks.

  • Once you install Oberlo, you will have an option to browse and import products from Aliexpress directly to your Shopify store. Just pick a niche and select products you want to sell. It’s super easy!


  • Oberlo is the best dropshipping solution on the market.It is a free app and you can have a 14 day free trial on Shopify, so there is nothing to lose. Literally.

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Internet Marketing

NordVPN review

NordVPN Review
Over recent years, VPN has gone from nerdy obscurity to a widely accepted tool for online anonymity and data encryption. The rise in demand has led to a broad range of available services, varying in speed, strength of security, ease of use, and supported platforms.

Generally speaking, VPN products allow users to secure their internet data shared through public networks, ensure their web activity remains private and help bypass geographic content restrictions online. They differ from proxies, which hide IP addresses but do not encrypt data, therefore still exposing users to potential surveillance and hacking. VPN products create encrypted “tunnels” between users’ computers and host servers, giving much more robust protection from various kinds of online threats.

Some vendors take the basic VPN service and take it to the next level by adding extra layers of functionality, incorporating additional web security services and presenting outstanding usability. NordVPN stands firmly in this camp. Among its many features, you can find a huge network of servers optimized for specific purposes, an automatic kill switch in case of connection interruptions, a double encryption option, and a DNS leak resolver. On top of that, NordVPN has a strict no-log policy, facilitated by being located in Panama, which has no mandatory data retention laws.

Highlight features:
● 790 servers in 57 countries (updated weekly)
● No data logging
● Up to 6 simultaneous connections
● Automatic kill switch
● Ultra secure encryption (OpenVPN, SSTP, PPTP, L2TP/IPsec, and IKEv2/IPsec protocols)
● Compatible with most operating systems, including Windows, macOS, iOS, Android, and Linux
● P2P sharing allowed
● Double data encryption for increased anonymity
● Onion over VPN servers
● Unlimited bandwidth
● 24/7 customer support
● Accepts major credit cards, PayPal, Paysera, Webmoney, and Bitcoin
● Dedicated IPs available on request
● Free security extras (encrypted chat, secret notes, and a selection of proxies)
● 30 day money-back guarantee

Installation & Interface

Once you create an account, further setup is a simple download-and-install process. The company’s website provides a comprehensive set of download links and tutorials for all supported operating systems and devices.

The NordVPN client for Windows is an elegant, lightweight application that lets you select servers by country or by connection type. After choosing a suitable server, you can simply tap on the connection button at the top to connect. Overall, it’s a great client for new VPN users who want security and anonymity without complicated settings and configurations.

Servers & Locations

NordVPN has servers in 57 countries around the world. Some of these locations include the United States, Canada, Brazil, the United Kingdom, France, Spain, the Netherlands, Sweden, Switzerland, Lithuania, Russia, South Africa, Singapore, and Australia.

Depending on your needs, you can choose ultrafast servers for streaming video content or using P2P networks, Double VPN or Tor-over-VPN connections for enhanced anonymity, Anti DDoS servers to avoid denial-of-service attacks, or just any regular server to hide your IP address, encrypt your communications, and prevent anyone from tracking your online activity.

Privacy & Security

NordVPN keeps neither usage nor session logs. The only data NordVPN gathers about users is their email address, username, and payment information. Using an anonymous email and payment provider like Bitcoin, which NordVPN accepts, in combination with Tor-over-VPN and double encryption options, even the most security-conscious users can feel thoroughly protected.

For those who mostly care about security, NordVPN recommends OpenVPN and IKEv2/IPsec encryption protocols. OpenVPN is the default option in NordVPN’s Windows and Android apps, using the military-grade 2048-bit SSL encryption, while the even more secure IKEv2/IPsec is the latest addition to the company’s security protocol family, set as default for iOS and Mac OS apps. It uses 3072-bit encryption and the Perfect Forward Secrecy system, which generates a unique private encryption key for each session.

Windows users may find the SSTP protocol the most stable, but it hasn’t been independently audited and is therefore advisable to use at your own risk. The PPTP and L2TP/IPSec protocols are older and far less secure, so they should be used only when security is not the primary concern or when the newer protocols are not supported on older hardware.

The NordVPN service also prevents unencrypted queries from DNS servers with a special DNS leak resolver tool, which makes sure all queries are secure and protected.


The biggest concern with VPN services is how much it will affect your browsing experience. To test this, we used the Ookla speed-testing service while connected to a Wi-Fi network. Connecting to the server closest to us geographically produced a rather insignificant drop in the download and upload speed.

Then we experimented with a few random European servers, getting mixed results ranging from around 5 Mbps to the record 50.14 Mbps on one of the Swiss servers, which was actually higher than our download speed with no VPN.

As expected, the download speed on US servers was noticeably lower due to the geographical distance, averaging around 2 Mbps. However, there is a selection of faster servers optimized for streaming, which deliver better results. If you are simply browsing the web, you will notice little to no performance degradation. You can also try a few tricks to increase the VPN speed, such as adjusting your encryption level or switching from Wi-Fi to wired connection.

Website & Support

NordVPN has a stylish and well laid out website, providing a wealth of information on product features, pricing plans, available servers, and customer support. The company offers 24/7 live chat support, email support, and a ticket submission system.

The website also offers a number of free extra tools such as encrypted chat, web proxies, and even a special YouTube proxy, which allows watching all YouTube videos without any location-specific restrictions.


A one-year subscription to NordVPN costs $69, which is merely $5.75 per month–one of the best deals on the market, considering the added security features and service usability. Monthly billing is more expensive and will cost you $11.95 per month, but there is also a reasonable compromise option of six-months subscription for $42 ($7 per month).

All plans provide unlimited bandwidth on up to six devices, including smartphones, tablets, and even routers. If you protect your home router, it covers all devices connected to it, freeing up the remaining five connections for other locations. All for as low as $5.75 per month.


To conclude the review, we are seriously impressed with the power and efficiency of NordVPN’s services. Straightforward enough for beginners and offering enough solid features for the most security-conscious users, it is truly one of the best VPN products on the market.

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Integrate AliExpress into Shopify

Shopify can send order information to AliExpress with a few clicks.

Each of the apps Oberlo and Expressfy lets you import products from AliExpress directly to your Shopify store.

Even reviews can be imported directly with Importify.

Find the top selling products here.

Shopify recommends to offer free shipping, but make sure to keep a 50% margin.

The good thing about dropshipping is that it’s the quickest way of finding out if a product will sell.

The not so good part is that returns often have to be handled by yourself.

Watch out for: Stripe not accepting dropshipping (search for drop shipping here )


What Is Shopify And Why Is It So Popular?

With the advanced technologies readily available to every business today, it is not surprising for business owners and marketers to seek out the best of business tools and solutions that would boost their brand presence and sales volumes. The emergence of e-commerce platforms like Shopify encourages more online retail businesses to sprout and flood the marketplace.
More and more businesses are quickly advancing to leverage on hosted e-commerce platforms such as Shopify to enjoy the best of well-designed and structured marketing environments that would boost business outcomes and bottom lines.

Popularity of Shopify
The market presence of Shopify in the past decade has seen the growing number of online entrepreneurs with all types of network business startups from all over the world. Many are deploying the best of technologies to boost their market position in the industry on the Internet.

Shopify is a dynamic e-commerce platform that offers many exciting features to boost online marketing that would generate more web traffic of targeted niche markets which could be converted into preferred business customers.

Online marketing could prove very costly without the proper cost-effective marketing tools and solutions which fit the business branding properly. High advertising costs could cripple a company or business quickly if the returns are slow or lacking. Hence, it is imperative for network business owners and marketers to identify the most affordable marketing tool or solution that would spike their sales and profits at the end of the day.

Every business is bound to incur costs, which eat into the profits or the bottom line of the company unless the returns are much higher. Shopify offers quality services that are reasonable in cost and affordable by business owners to keep their operating costs down. Other marketing platforms on the web tend to impose higher rates on different types of services, but Shopify offers lower rates that would allow maximum services that benefit the brand and business.

Every business is always acutely aware of the high profit margin to keep it viable in the market as the market competition intensifies. Some vibrant marketing tools may be too expensive for certain businesses to stay in the game for long.

Attractive Store Creation
A viable online store today must be visually attractive to be appealing so that the competition could be reduced. Most network businesses today require very little, if not any, face-to-face interaction; hence, the business website is the primary online store that serves to showcase the brand and business offers to potential business leads in drawing them to the company’s shores.

Even existing customers require a dynamic web business site to enjoy updates on their preferred business brand or offers. The availability of a well-designed and appealing online store could establish business customer loyalty. This is where an appealing and responsive website is essential to attract targeted niche markets while attracting others sitting on the fence.

However, there are many themes that would enhance the market presence of the business brand or company. A creative, customized website theme that fits the business needs and requirements is highly instrumental in building unique online stores that are impressionable and dynamic. Shopify offers this feature which could be leveraged on as an effective marketing strategy to draw more potential business leads to the web business site.

Dynamic Web Hosting
Modern online businesses today require stellar web hosting services which are useful in boosting market presence for the brand and company. However, the wrong choice of web hosting provider could bring frustrations with a waste of time and money.

Here, Shopify assures its customers of excellent hosting services with dedicated servers which are properly maintained to function dynamically for the best of marketing activities. Shopify ensures consistent stellar hosting services through its deployment of vibrant software with efficient payment gateways that pay for hosting and maintenance.

Built-in Marketing Tools
Vibrant marketing and advertising activities are a constant requirement for all online store owners and marketers who want their business to remain clearly visible in the market. There may be high costs incurred in the launching of dynamic marketing campaigns or marketing of products that may cut deep into the company cash flow.

Shopify comes in with sophisticated built-in marketing tools that are designed to move businesses forward without putting a hole in the pocket on start-up and operating costs. The e-commerce platform allows a proper inclusion of meta titles, meta description and page titles as well as unique URLs and manipulating the pages in various ways for a more dynamic marketing campaign.

Hence, business sites could be well optimized according to the specific terms and conditions of the company and business objectives. Shopify is well integrated with various popular social media networks such as Facebook and Twitter. This would encourage products and businesses to be promoted efficiently across the wide spectrum of potential business leads for more sales and profits.

Commendable Technical Support
Operating an online store requires certain technical support now and then. This is where Shopify can provide commendable technical support to ensure a continuous operation without the undesired glitches. The e-commerce platform offers exemplary 24/7 customer care with live chat services.

Moreover, the platform ensures a secure environment for the safe execution of business transactions and other online activities which web users may perform at anytime from anywhere. Shopify invests heavily in providing the best of technical support with strong security measures that are compliant to the web store rules and regulations.

Modern online businesses require sufficient cost-efficient and effective marketing platforms that are safe and secure to carry out their activities daily. It is wise to leverage on e-commerce platforms like Shopify that is renowned for its strong security level and highly dynamic marketing features to boost business sales and profits.

Businesses today would enjoy more web traffic as they execute their operations online via Shopify for the best of business outcomes at the end of the day. A simple or new business online startup could gain great marketing mileage when Shopify is included in the business marketing plans of the company.

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Top 7 WordPress Website Design Trends That Will Accelerate In 2017

WordPress has been a highly popular marketing tool since its inception in 2003. A host of delightful components was introduced to have WordPress positioned as a preferred blogging platform that is instrumental in successful online marketing for modern businesses. WordPress offers continuous updates of its vibrant online features with the introduction of dynamic themes, libraries and plugins which form powerful blogging and marketing tools for bloggers and businesses.

This sophisticated blogging tool quickly embraces the latest technologies such as mobile technology to position itself as a market leader in mobile responsiveness through evolving features. WordPress has proven itself as a powerful content management system platform that is currently leveraged by millions of websites and web users.

WordPress Design Trends
2017 holds many exciting new developments for network businesses that could leverage on the best of the offerings from WordPress. This would be notable in updated website design trends which would be readily seen in the marketplace.

Trend 1 – Mobile Responsive
With the dynamic progression of mobile technology, it is expected that the mobile device would take a prominent position in the marketplace as a primary business and social device where a host of business transactions would happen in massive volumes and social interactions would be rampant besides large volumes of online searches occurring every minute.

Websites of every kind from business to personal would undergo various developments that adapt to current technologies such as mobile technology. These websites need to be optimized for mobile environments with better designs that are attractive and appealing to win more potential business customers.

Such mobile designs would also provide a better online user experience for those searching relevant information on the web. This refers to proper displays of contents on the smaller screens for better viewing that would prompt apt purchase decisions. It is expected that mobile responsive designs on websites are likely to become a de-facto standard in 2017 as more mobile users get online from their mobile devices instead of using bulky computers or laptops.

Trend 2 – Demographics Specific
2017 businesses are targeting specific niche markets with preferred audiences that would favor their brands and product offerings. This could be stemmed from the increasing market competition, which causes hardship on many businesses regardless the size or industry. Survival in the intense market requires a specific marketing plan that is viable to be successful. This involves identifying the right potential business leads for a higher success rate with any marketing strategy implemented in a marketing campaign.

This would have websites adopting appealing designs that adapt to the identified potential business leads’ preferences to entice that marketing crowd to the business shores. Such personalization is powerful in winning over targeted users as potential business customers. 2017 would see businesses referring to preferred demographics for their market survival and growth.

Hence, modern websites would be customized according to specific demographics’ expectations in an automated fashion with user friendly navigation menus and appealing fonts and colors.

Trend 3 – Video Inclusions
Videos, inspiring pictures and appealing images are likely to take a higher priority in marketing strategies where websites would display these frequently to captivate targeted niche audiences. More and more web consumers prefer visuals over text in understanding contents.

More web traffic would be driven to the website via videos or images that impact web viewers compared to text. Videos with captivating headers would be more favorable in having the contents opened and read with a potential purchase decision made as these could evoke curiosity and interest towards the business, brand or author. This is not difficult with the myriad of dynamic tools available.

Trend 4 – Dynamics of Parallax
The application of parallax is going to be more prominent in 2017 with 3D illusions that would create more interest among targeted consumers. This feature would generate the background to move at a slower speed compared to the foreground for a better online effect.

WordPress is one of the market leaders in engaging the parallax effect on websites where site navigation would be more interesting to captivate audiences.

Trend 5 – Stunning Designs on Cards
Relevant website improvement tools like cards that segregate website contents into multiple components for easier navigation are likely to grow in popularity as mobile technology dominates the market. This feature application works well on mobile devices that continue to be more sophisticated in design and functionality with contents being more manageable.

2017 is likely to encourage more experimentations of the card-based UI where more creative options would be made available for enhancing the website and its contents that would be more attractive and appealing. Web readers would be stunned with amazing new website design and layouts that would entice them into further explorations of the web contents.

Trend 6 – Improved Typography
Typography is another area for improvement in 2017 where the best fonts must be carefully selected and displayed creatively to capture viewer attention. WordPress and other blogging platforms in the market are proactive in ensuring excellent textual representations that would present contents attractively.

Trend 7 – Fizzling Off Flat Colors
The flat design used to be very popular, but would take a back seat as new technologies bring in new features and trends. It is foreseeable that new design elements and shadows would come on quickly in 2017 with interesting overlaps to improve website designs.

The cards technique via newer technologies is a potential market trend for websites this year as market competition increases.

As the popularity of WordPress continues to spike without a breather, 2017 would move forward with a strong support to the momentum which the blogging platform giant is poised to take on. Old website designing trends would be sidelined to have new designs emerge in order for businesses to stay relevant and attractive in the marketplace.

Such marketing issues are constantly in the mind of business owners and marketers who must switch over to the latest tools and solutions in conjunction with the latest market trends and consumer demands. This means that websites must continually improve their designs to be visually appealing with dynamic navigation features.

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WordPress template sources

Among the places for finding a WordPress template, some stand out.

StudioPress – used by over 200 000 websites

Who does it fit for? Bloggers, affiliate marketers and those selling physical products, digital downloads, and membership programs

Based on: The Genesis Framework which are used by over 500 000 wordpress installs

At TemplateMonster these are the top rated:

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Internet Marketing

YouTube: The Forgotten Marketing Powerhouse

When you start learning about internet marketing, you’ll find that there are a lot of different subjects for you to tackle. These include the likes of SEO, of social media marketing, of writing press releases and more. You’ll have to learn about autoresponders and email marketing, about how affiliate marketing and about link building.

But something that often gets overlooked is video creation. This is strange, bearing in mind that video can have an incredibly profound impact on your brand’s visibility as well as your sales and is one of the most effective ways to stand out.

So why do people tend to ignore it? One possible answer is simply that it is too complicated and difficult for many people to understand – so they’d rather just overlook it!

Why Video is SO Important for Your Internet Marketing

But it’s this ‘difficulty’ that makes video production such a powerful marketing tool. Simply put, anyone can create a blog and anyone can create a sales page. When you build either of these things, you could still just be someone working from their Mum’s basement.

Video creation on the other hand requires expertise and expensive equipment. To make high quality videos, you will need a good camera, a great lighting set-up, a good microphone, editing software and know-how. All of this communicates that you are a serious business with serious money to invest and that professional sheen is what will inspire trust in your visitors.

What’s more, is that video allows you to talk directly to your audience and to use both your own voice and music to persuade them to make a purchase. Video is naturally more engaging and it makes people feel as though they know you, all of which is incredibly useful from a marketing perspective.

When creating video there are several ways you can use it as part of a marketing campaign. One is to add a video to your homepage or your sales page. Either of these things will help you to immediately grab attention and increase conversions. Another option is to create a YouTube channel. This makes it very easy to reach a big audience and can even be highly profitable on its own. A video getting 100,000 views a month can easily earn you in the region of $200!

How to Get Started

To get started, you will need to invest in a small amount of equipment. You need a camera with good autofocus and the ability to record in at least 1080p at 30fps (ideally better on both fronts). Even more important is good lighting, so invest in a soft box or another professional lighting solution.

Sound is also very important. A H1 pocket recorder paired with a lav mic will make a big difference at a low price point. You’ll then need to edit all this together in a piece of editing software such as Adobe Premiere Pro.

It all sounds a lot but trust me, it is more than worth the investment in terms of what you’ll get back out of it!

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Internet Marketing

Why Your Internet Marketing Hinges on Having a Solid Brand

When it comes to internet marketing, a great number of people end up missing the forest for the trees. We’re repeatedly told how effective it is to run email marketing campaigns, to flood the net with content and to use PPC but what we’re not told nearly so often is just how important it is to have a strong brand and a real purpose for existing.

You’re not stupid. You know the difference between a spam site and a site that offers real value.

And you also know that the sites that offer real value are the ones that do the best on Google. Big sites like The Verge, IGN, Mashable, Buzzfeed, Forbes, The New York Times… these aren’t spam sites that flood the web with content and keywords. These are big brands that provide real value and that have real authority.

If you want to get to that point, then you need to create a brand of your own that is similarly high quality and that can gain the trust of your audience and of Google.

Where Do Brands Start?

This begins by understanding where a brand begins. A brand is not a logo and a brand is not a website. Your brand is your ‘mission statement’ and your ‘value proposition’. A brand is a commitment to a certain standard and a reason for existing.

Your brand needs to be unique and it needs to be exciting and cohesive. If you get this right, then it will make all the difference when it comes to your marketing.

Think about something like The Art of Manliness. This is a website with a very clear reason to exist that is communicated very loudly and effectively throughout the entire site. It’s not just there to make money, it’s there to preach a message and to help modern men to feel more manly and to become more capable.

This then informs every smaller decision across the site. Everything from the logo to the content is selling the same dream and this has a very profound effect on visitors.

Know Your Audience

What effect is that? Simple: it immediately communicates to the visitor whether they want to be there or not.

If you search for ‘How to Raise Testosterone’, ‘How to be More Alert’ or ‘How to Smoke a Pipe’ and you find The Art of Manliness, then you instantly know what the site is about and what kind of content you can expect from it. That single difference then means that you will be considerable more likely to sign up if it’s something that you’re interested in.

What’s more, is that you’ll know there aren’t that many sites exactly like this one out there. It’s a rare and interesting topic and for the right visitor, it will have an instant appeal.

The power of a strong brand goes well beyond that though. It will help you to be more recognizable across different social media platforms, it will make your visitors more loyal (they’ll feel like they’re joining a movement) and it will mean that potential partners take your brand more seriously.

THIS should be your priority as an internet marketer.

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